Media effort is needed to reach HIV zero infection in 2015

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Staff writer

There is a need to sensitise media to use its power to attain the world target HIV zero new infection come to 2015, Rwanda Bio-medical centre said while closing two days seminar of journalists against HIV, STD’s, Family planning and behavior change communication.  

Quoting from various researches related to HIV awareness, Gatabazi said, 80 percent of the Rwanda population who are aware of HIV, they got the message about HIV through the media. According to Jean Marie Vianney Gatabazi, Director in behavior change communication BBC. “We need not only need to end new infection but also end deaths that come as a result of HIV-AIDS in 2015,” Gatabazi said.

Gatabazi said, the media should spread HIV AIDS awareness message of having zero discrimination, zero infection and zero death related to HIV. “Our world leaders in the UNAIDS conferences agreed to end the new infection of HIV, therefore, the media should take the lead in the action.” He said

The centre of interests of MoH and RBC is the local people, to reach the community with the message of behavior change, is the media-Gatabazi added.

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